You cannot be everything to everyone.
In the Melbourne coworking industry, a lot of spaces try to appeal to everyone.
Freelancers, startups, creatives, large corporates - they all get grouped together under one roof.
But here is the thing: you cannot be good at everything.
When a space tries to cater to every type of business, there are always trade-offs. The biggest one I see is around culture and productivity.
- Some people want a quiet, focused environment where they can get deep work done.
- Others want a buzzing, social office full of energy, events, and constant collaboration.
Trying to be both usually means nobody gets the experience they want. Teams that need privacy and structure can end up distracted, while those looking for a vibrant community feel like the atmosphere is too subdued.
This reflects what Cal Newport explores in Deep Work: Rules for Focused Success in a Distracted World - in an age of constant notifications and multitasking, the ability to focus deeply is becoming rare and extremely valuable.
Why we built collective_100 differently
At collective_100, we have chosen to specialise rather than generalise. Our space is designed for SMEs and multinational enterprises who want an environment that enables their teams to be at their most productive.
- We focus on tailored solutions that scale with your business.
- We offer enterprise-grade infrastructure - dedicated meeting rooms, private high-speed internet, and seamless tech.
- Most importantly, we have built a quiet, polished, and professional environment where growing teams can focus, collaborate, and perform at their best.
By being clear about who we are for, we can deliver an experience that matches what our members need - without compromise.
If your company values a workspace that works as hard as you do, we would love to show you what we have created at collective_100.
.svg)
